Large Website Migration Case Studies and Checklists

 


Are you ready to plunge into the journey of website migration? Explore the compelling case studies that showcase real-world examples of seamless migrations, accompanied by comprehensive checklists that provide step-by-step guidance. 

Get inspired, prepare your migration checklist, and elevate your migration game with website redesign to achieve optimal results.

What is Website Migration?

Website migration refers to the process of transferring a website from one platform, hosting environment, or domain to another. The process involves relocating website files, databases, and other resources while ensuring the continuity of website functionality, design, and user experience. 

Website migration requires careful planning, data backup, redirect implementation, and thorough testing to minimize disruptions, preserve search engine rankings, and ensure a seamless transition for users. Website migration is performed for various reasons, such as platform upgrades, rebranding, merging websites, or improving performance and security.

What are the Challenges They Face While Migrating?

Large websites face various challenges when undergoing a migration process. Some common challenges include,
  • Large websites typically have a vast amount of content, complex site structures, and intricate systems in place. Migrating such a significant volume of content and ensuring seamless functionality is a complex task

  • Risk of data loss or corruption if not handled properly
  • Compatibility issues may arise when migrating from one platform or technology to another 
  • can have a significant impact on search engine rankings. If proper precautions are not taken, there is a risk of losing organic search visibility and traffic
  • Any disruptions or downtime during the migration process can lead to a negative user experience
  • Comprehensive quality assurance procedures are necessary to ensure that the new website functions as intended and provides a seamless user experience


Case Studies – Website Migration Projects

Full-Scale Migration – iPullRank

A global online marketplace recently acquired an international website and sought to merge its traffic into the existing site. To ensure a seamless transition,  all the critical SEO with the acquired site was uncovered by conducting a comprehensive review. Precise technical recommendations were provided and also implemented necessary changes.

Subsequently, the client was guided through the entire process. This involved meticulous content mapping, conducting a thorough backlink audit, and ultimately executing the migration. Upon completion,  the acquired site seamlessly redirected its traffic to the client’s platform, resulting in a remarkable threefold increase in overall traffic. While minor dips were anticipated, the meticulous planning enabled to minimize traffic loss, and within a month successfully regained the previous traffic levels.

By executing a comprehensive strategy a smooth and successful migration was completed, enabling the client to consolidate their online presence and experience substantial traffic growth.

To Read More Case Studies: Large Website Migration Case Studies and Checklist

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