Everything About SEO – Beginners Need To Know
“It’s not the job of search engine optimization to make a pig fly. It’s the job of the SEO to genetically reengineer the website so it becomes an eagle.” – Bruce Clay
SEO for beginners can seem like a tall order, but starting with the basics is key. Understanding keywords and optimizing on-page elements are good starting points to help avoid biting off more than one can chew.
From planning for trips, finding a studio apartment, watching a series, to looking for a nearby spa, we’re turning up to search engines, and so do our customers. On that note, if you’re not listed in the search results, then your customers cannot know that a business like yours exists. Here you will get to know how SEO company and digital marketing agency is important for any business in the 21st century. Gone are the days when customers knew a business from ad posters, billboards, pamphlets, and so on.
Since your audience looks for information only via search engines, it has become like ‘the only bridge’ to reach your audience. Almost 70% of small businesses invest in an internal team to build out their smarter SEO strategy, which can boost online visibility.
1. Birth of Search Engines Brings Reformations in Web Search
“The World Wide Web (WWW), commonly known as the Web, is the world’s dominant software platform. It’s an information space where documents and other web resources can be accessed through the Internet using a web browser. The Web has changed people’s lives immeasurably. It is the primary tool billions of people worldwide use to interact on the Internet”.
– Wikipedia
In simple words, World Wide Web (WWW or W3), commonly referred to as web, is an information powerhouse that stores websites, documents, files, and other resources on internet servers.
All these webpages and resources have distinct Uniform Resource Locators (URLs). And, you’re exploring this information from internet-enabled browsers.
Now, you may think, so what does a search engine do here?
As we said above, the web is a repository of information that may overwhelm you with millions of resources and references. How would you feel if all these get displayed before your eyes when you’re looking for specific information? Just cannot imagine, right?
Before the birth of search engines, to fetch information, people usually spent hours together in libraries, discussed with professors or subject-matter-experts, read through articles, yellow pages, and so on.
The World Wide Web and search engines have put an end to all these by giving access to a hub of informative resources on the internet. These have become like ‘our childhood friends’ with whom we feel free to ask sometimes strange, funny, simple questions and at times important questions with a real thirst to learn/understand something.
Search engines have brought about various impacts on web search, among which a few points are covered in this article from Search Engine Land. You may find it useful!
2. SEO for Beginners – A Ray of Hope
Online searching has attained rapid growth over the past couple of decades. Certainly, we don’t search the web for something we’re already familiar with. We search only for things we’re ignorant of…And, search engines are also doing a pretty good job there!
Launched in 1990, since then, search engines are undergoing various updates & improvisations for delivering the best expected outcomes to its users. Surprisingly, 90.63% of pages get no organic search traffic from Google.
Further, now search engines have become ‘smarter’ with voice search, trying to understand with what intent you search for something. So then, if you want to find grace in the sight of these smart search engines, you’ll have to put in some “smart work” and that’s known as ‘Search Engine Optimization’…
3. Just Google It
Factually, search engines are a long-list. You’ve Google, Yahoo, Bing, Baidu, and a lot more. But, the majority of votes will be to Google.
It was in 1998, Google inception happened and very soon it dominated the search engine market. At present, almost 9 out of 10 people who use the internet depend upon Google to find various answers.
Have you ever thought, why is it everywhere and everytime Google, Google, Google?
Only because it always aims at delivering the exactly sought-after information. For this sole purpose, it constantly updates its algorithms on and off. You can checkout to the various updates here – https://developers.google.com/search/blog
At times, it will leave you amazed by the exact match of search results to your queries. It’ll be like – “Is Google reading my mind?” Any guess on the number of Google searches performed in a minute globally?
Google receives over 2.4 million searches a minute, which makes up to 40,000 per second, 8.5 billion per day, and 1.2 trillion in a year! That’s certainly tremendous!
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